Flower Description and Bloom Time
Flowers were given high marks for repeat bloom. Evaluators characterized its flower color as a purple-pink, jewel-toned violet and rich pink-violet. Peak bloom took place in June-July, but some flowers were still present in September.
Foliage Interest — Color and Texture
Medium-textured, glossy dark green foliage with little leaf spot.
Habit and Growth Rate Observations
Most evaluators rated the plant’s habit and growth rate as ‘Good.’ Plants typically were 20 inches tall to 12 inches wide.
Site Preference — Soil and Light
Full sun, rich, well-drained soil with a medium amount of moisture.
Successes and Possible Drawbacks
Deadheading spent flowers will prolong flowering into late summer. Although leaf spot is common on some Veronica cultivars, this one showed little to some leaf spot. Supplemental watering was provided during periods of drought. Root rot may occur in wet, poorly drained soils.
Notes from Growers/Retailers
Veronica ‘Purpleicious’ can be used in rock gardens, cottage gardens, perennial borders and as a pollinator-friendly plant. Grow with other sun-loving perennials such as Echinacea, Rudbeckia, Monarda, butterfly milkweed (Asclepias tuberosa) and Sedum where the Veronica blossoms can provide a vertical contrast.
Parting “SHOT” — The overall evaluation results were Good***
Seven evaluators trialed this plant primarily in Chicago’s western suburbs. Some of the positive comments were “good flower color, long bloom time and little leaf spot” and “a much-needed, compact spiky plant.” Others noted that the flower color was similar to Veronica ‘Eveline,’ but that the flowers were fuller and more robust on ‘Purpleicious.’